Pranitha Lekkala's profile

Bhavya Ramesh Jewelry - Poster Design (GD Assessment)

This Poster Portrays a Character in the 2070s, who is a rendition of BRJ Brand aesthetics as a woman, who is embracing her rich Indian Craftsmanship from centuries earlier, by wearing Pieces from the PANKH Collection by Bhavya Ramesh Jewelry. The Layout & Typography is intended to look fluid, futuristic, and of light years ahead.
PROCESS
I visualized a futuristic character, in BRJ Brand Colors of Pink and Black, wearing Collection Pink in the 2070s timeframe, drawing a bit of inspiration from the Love Death & Robot’s Alberto Mieglo’s Golden Girl Color Palette and Energy. I initiated visualizing by drawing out fonts and a layout in my sketchbook.
The Typography had to have fluidity & movement to it, a metal and lustrous texture and feel. I hand drew the type and then traced it onto Illustrator.
Then, I made some sense of the basic layout design
I hand illustrated the character in Krita Software, gradually building on the elements and features and bringing in as many textures as possible, to infuse the sense of holographic and tangible
And BAM !
Thanks to BRJ for assigning such an interesting Brief for their Graphic Design Assessment. It sure was a fun creative to design!
Bhavya Ramesh Jewelry - Poster Design (GD Assessment)
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Bhavya Ramesh Jewelry - Poster Design (GD Assessment)

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